INTRODUCING COLINAS DO SUL Cachaça RUM…

ULTRA-PREMIUM Cachaça RUM FROM BRAZIL

July 1, 2010 (San Diego, CA) – This summer, get ready to taste your rum. Farina Imports is pleased to introduce the award winning Colinas do Sul Cachaça Rum, handmade ultra-premium cachaça rum from Brazil.

Colinas do Sul Cachaça Rum is made from fresh cut sugar cane grown in the Minas Gerais region of Brazil. To ensure quality, the sugar cane is grown by a cooperative of select farmers. In addition, the sugar cane is hand harvested, not burnt, to protect sustainability of their land and the environment. For constancy the fresh cane from the cooperative is processed and distilled at a central distillery.

The production begins with the fresh cut sugar cane and fresh naturally filtered rain water. Colinas do Sul Rum is fermented using a specially designed yeast. Due to the climate, Brazil is an ideal setting for the aging rum. The rum is rested in recycled white oak and Brazilian hardwoods to mellow flavors.

Colinas do Sul: Silver is rested a minimum of 3 months in Brazilian Jequitibá barrels. The color has been referred to by the BTI as pale platinum straw cast in color, Colinas do Sul: Silver comes through with rich aromas of spicy banana cake, caramelized nuts, suede and anise cookie follow through on a soft, silky entry to a rich off-dry medium-to-full body with excellent depth and balance. Finishes with a long plantain pudding, cane, powdered sugar and anise accented fade. Colinas do Sul: Silver is delicious, vibrant and very mixable. Colinas do Sul: Gold is a blend of rums aged a minimum of three years in Brazilian Jequitibá barrels. Our current batch of Colinas do Sul: Gold is still aging although past batches have been noted as a full-bodied, amber rum, with an elegant, fruity nose and a taste nuanced with hints of coffee, roasted nuts, and sweet pralines.

While savoring the new flavors of Colinas do Sul Rums we implore you to look at the packaging. What competitors spend on a fancy glass bottle we put back into our product. The classic Bordeaux bottle is a statement in itself, do more with less. Colinas do Sul: Silver was a 2009 World Spirits Competition metal winner and rated 93 points exceptional by The Beverage Tasting Institute. Colinas do Sul Rums are respected for their flavor and their low global carbon footprint.

Colinas do Sul: Silver launches this summer 2010, Colinas do Sul Cachaça Rum will be available in 750ml and 50ml sizes. Colinas do Sul Rums are 40% alcohol by volume. In addition, dates will be announced for major market launch parties and celebrations throughout the country. Colinas do Sul: Gold will be available in limited quantities in 2011.

Colinas do Sul… Taste your rum.

For more information, contact:

Josh Weber

860.463.6114

jweber@farinaimports.com

www.farinaimports.com

or

sales@colinasdosul.com

www.colinasdosul.com

www.smcambiental.com/colinasdosul

About Farina Imports, LLC.

Founded in 2005, Farina Imports, LLC. of San Diego, CA is an importer and wholesaler of fine spirits. Our growing portfolio includes Colinas do Sul Cachaça Rum, Green Cachaça Rum, Terra Vermelha Organic Cachaça Rum, Schermann Cachaça Rum, Brazil Cachaça Rum and Bayu Cachaça Rum.

For more information, visit www.farinaimports.com